AUDIOVISUAL COMMUNICATION IN CULTURAL SPACES

Resumen

This paper aims to reflect on the relationship between audiovisual communication and cultural spaces, specifically the Cultural Association of Bossoroca (ACB), located in the border region of Missões, in the town of Bossoroca. Theoretically, it proposes the elucidation of the notion of audiovisual communication related to the management of information in the context of digitalization and technological virtualization and as a communication process of the Creative Industry. As a methodology, this paper makes use of digital media observation, collection, and qualitative analysis. The field research starts from the observation and mapping of communication platforms and contents of the ACB, and ends by pondering audiovisual as an important communication process to the management of cultural spaces.