JOURNALISTS OR INFLUENCERS? THE APPROPRIATION OF DIGITAL INFLUENCERS PRACTICES AS A TOOL OF JOURNALISTIC VALUE

Authors

  • Issaaf Karhawi
  • Isadora Ortiz de Camargo Universidade de São Paulo

DOI:

https://doi.org/10.25112/bcij.v3i2.3425

Keywords:

Digital linfluencers, Journalists, Practices

Abstract

This article answers two main questions: What are the similarities and differences between journalists' online practices and that of digital influencers’? How have social media and the intimate perspective shortened the distances between journalists and their audience? To understand this scenario, a trio of Brazilian television journalists was investigated to comprehend their digital presence. The authors elaborated an exploratory methodology for qualitative analysis of Instagram publications. Based on elements that characterize the digital influencers and journalistic practices, a score was also created to understand the potentials of their discourse, performances and content strategies online.

Author Biographies

Issaaf Karhawi

PhD in Communication from School of Communications and Arts at the University of São Paulo (São Paulo, Brazil). Assistant Professor in the Post-Graduate Program of Communication at the Universidade Paulista (São Paulo/Brazil). E-mail: issaaf@gmail.com

Isadora Ortiz de Camargo, Universidade de São Paulo

PhD in Communication from School of Communications and Arts at the University of São Paulo (São Paulo, Brazil).
E-mail: isadoraortizdecamargo@gmail.com Orcid: https://orcid.org/0000-0002-0138-5198

Published

2023-12-05