THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR

Autores

  • Cleber Lemes Bausch Universidade do Vale do Rio dos Sinos
  • Gabriel Sperandio Milan Universidade do Vale do Rio dos Sinos
  • Ana Paula Graciola Universidade do Vale do Rio dos Sinos
  • Luciene Eberle Universidade do Vale do Rio dos Sinos
  • Suélen Bebber Universidade de Caxias do Sul

DOI:

https://doi.org/10.25112/rgd.v18i3.2846

Palavras-chave:

COVID-19 Pandemic, Consumer Behavior, New Consumption Habits, Market Perspectives, Literature Review

Resumo

In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.

Biografia do Autor

Cleber Lemes Bausch, Universidade do Vale do Rio dos Sinos

Mestrando em Engenharia da Produção e Sistemas na Universidade do Vale do Rio dos Sinos (São Leopoldo/Brasil). E-mail: cleberbausch@gmail.com

Gabriel Sperandio Milan, Universidade do Vale do Rio dos Sinos

Pós-Doutor em Administração – Marketing pela Universidade Federal do Rio Grande do Sul (Porto Alegre/Brasil). Professor na Universidade do Vale do Rio dos Sinos (São Leopoldo/Brasil). E-mail: gsmilan@unisinos.br

Ana Paula Graciola, Universidade do Vale do Rio dos Sinos

Pós-Doutoranda em Engenharia da Produção e Sistemas na Universidade do Vale do Rio dos Sinos (São Leopoldo/Brasil). E-mail: anagraciola@gmail.com

Luciene Eberle, Universidade do Vale do Rio dos Sinos

Pós-Doutoranda em Engenharia da Produção e Sistemas na Universidade do Vale do Rio dos Sinos (São Leopoldo/Brasil). E-mail: luciene.eberle@gmail.com

Suélen Bebber, Universidade de Caxias do Sul

Doutoranda em Administração na Universidade de Caxias do Sul (Caxias do Sul/Brasil). E-mail: bebber.suelen@gmail.com

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Publicado

2021-11-23

Como Citar

Lemes Bausch, C., Sperandio Milan, G., Graciola, A. P. ., Eberle, L., & Bebber, S. (2021). THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR. Revista Gestão E Desenvolvimento, 18(3), 3–25. https://doi.org/10.25112/rgd.v18i3.2846

Edição

v. 18 n. 3 (2021): Marketing e pandemia: Impactos e reflexões sobre o consumo durante e pós-pandemia - Setembro / Dezembro

Seção

Dossiê

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Copyright (c) 2021 Luciene Eberle

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