• Grace Maria Jochan Christ University
  • Rituparna Chakraborty Christ University
  • Aditi Arur Christ University




Xenophobia, Covid-19 pandemic, Marginalization, Social media representation


Social media activity was reported to have significantly increased during the pandemic period as most of the daily routines transformed into the digital space. This paper attempted to explore the politics of representation in digital space using Foucauldian theories of power and discipline. A qualitative exploration of the xenophobic attitudes and representation was conducted on 123 young adults to understand how health concerns associated with the pandemic influenced social representations and marginalization of certain social sections and how participants recognized and understood their contribution to this group polarization. Thematic analysis of participant opinions indicated a significant change in polarization and attitude towards out-groups following the pandemic outbreak. The existing hierarchical homogenization and polarization of the marginalized moderated by polarized political affinities were found to be translated into digital space intensifying xenophobic attitudes thereby contributing to the evolution of new digital cultures and hierarchies in digital literacy.

Biografia do Autor

Grace Maria Jochan, Christ University

Doctoral student in Psychology from CHRIST University (Bangalore/India). Assistant Professor of Department of Psychology in St Joseph’s University (Bangalore/India). Email: grace.jochan@res.christuniversity.in. ORCID: https://orcid.org/0000-0001-5091-065X

Rituparna Chakraborty, Christ University

Doctor in Psychology from University of Calcutta (Calcutta/India). Assistant Professor of Department of Psychology in CHRIST University (Bangalore/India). Email: rituparna.chakraborty@christuniversity.in. ORCID: https://orcid.org/0000-0001-6023-3728

Aditi Arur, Christ University

Doctor in Educational Policy and Administration from University of Minnesota Twin Cities (Minneapolis/United States). Assistant Professor of Department of Psychology in CHRIST University (Bangalore/India). Email: aditi.arur@christuniversity.in. ORCID: https://orcid.org/0000-0002-9895-2880


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Como Citar

Jochan, G. M., Chakraborty, R., & Arur, A. (2022). XENOPHOBIC ATTITUDES AND REPRESENTATIONS IN SOCIAL MEDIA DURING COVID-19 PANDEMIC IN INDIA. Revista Conhecimento Online, 2, 180–195. https://doi.org/10.25112/rco.v2.2869