APLICACIÓN DE LAS REDES NEURONALES ARTIFICIALES PARA PREDECIR LA CREACIÓN DE VALOR DE LOS GERENTES EN CLUBES DEL FUTBOL AMATEUR

Autores

  • Jorge Iván Brand Ortiz Instituto Tecnológico Metropolitano
  • Julián Alberto Uribe Gómez Instituto Tecnológico Metropolitano
  • Alejandro Valencia-Arias Instituto Tecnológico Metropolitano

DOI:

https://doi.org/10.25112/rco.v1.3169

Palavras-chave:

Redes Neuronales, Creación de Valor, Clubes Deportivos, Futbol, Nivel Gerencial

Resumo

Las organizaciones deportivas pueden generar innovación en la medida que apropien la creación de valor; sin embargo, los clubes de futbol requieren intervenciones en su dinámica organizacional que les permita potenciar la generación de valor orientada a potencializar su desempeño y sus ventajas competitivas. Dada esta necesidad, surge este estudio con el objetivo de establecer la creación de valor de los gerentes en clubes de fútbol amateur a través de una metodología cuantitativa mediante la aplicación de un cuestionario a 305 directivos deportivos y administrativos de los equipos que conforman los clubes de fútbol amateur en Colombia. El análisis de resultados apoyado en redes neuronales artificiales -RNA con el fin de comprobar sus capacidades para el logro de la innovación y por ende aportar al desempeño organizacional. Entre los resultados se observa que la creación de valor por medio de nuevas capacidades afecta a la organización deportiva en la medida que el talento humano pueda ser capacitado para formular procesos novedosos en servicios e interactuar en la búsqueda de patrocinadores, socios y entidades con capacidades de crear valor. Además, contribuye para que la organización deportiva sin ánimo de lucro fortalezca su labor social, formando de manera integral a sus colaboradores, a sus clientes o deportistas, en su mayoría con carencias de diferente índole. De igual forma, la investigación ha comparado el efecto del individuo como elemento central para crear valor.

Biografia do Autor

Jorge Iván Brand Ortiz, Instituto Tecnológico Metropolitano

Doctor en la Gestión de la Tecnología y la Innovación por la Universidad Pontificia Bolivariana (Medellín/Colombia). Decano del Instituto Tecnológico Metropolitano (Medellín/Colombia). Correo electrónico: jorgebrand@itm.edu.co. Orcid: https://orcid.org/0000-0002-4379-8169

Julián Alberto Uribe Gómez, Instituto Tecnológico Metropolitano

Magister en Gestión Tecnológica por la Universidad Pontificia Bolivariana (Medellín/Colombia). Docente Ocasional del Instituto Tecnológico Metropolitano (Medellín/Colombia). Correo electrónico: julianuribe@itm.edu.co. Orcid: https://orcid.org/0000-0001-8581-0376

Alejandro Valencia-Arias, Instituto Tecnológico Metropolitano

Doctor en ingeniería – Industria y Organizaciones de la Universidad Nacional de Colombia (Medellín/Colombia). Profesor del Instituto Tecnológico Metropolitano (Medellín/Colombia). Correo electrónico: jhoanyvalencia@itm.edu.co. Orcid: https://orcid.org/0000-0001-9434-6923

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2023-02-14

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Brand Ortiz, J. I., Uribe Gómez, J. A., & Valencia-Arias, A. (2023). APLICACIÓN DE LAS REDES NEURONALES ARTIFICIALES PARA PREDECIR LA CREACIÓN DE VALOR DE LOS GERENTES EN CLUBES DEL FUTBOL AMATEUR. Revista Conhecimento Online, 1, 5–32. https://doi.org/10.25112/rco.v1.3169

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